EBIS3103

Course Descriptions

The explosion of social media and the computerization of every aspect of social and economic activity have resulted in creation of large volumes of mostly unstructured data. Today, we have the ability to reliably and cheaply store huge volumes of data, efficiently analyse them, and extract business and socially relevant information. Therefore, local and global businesses are investing heavily in using data analytics to drive substantial enhancement in business models, business processes, and customer values. This course provides students with a solid understanding of the principles, methods, and technologies for business analytics to drive business innovations. It places special emphasis on working through applications and examples of analytics in the real world, while offering an accessible overview on some of the fundamental techniques in business analytics.

Workload

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Modules

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