PRA3113

Photography and Videography in Advertising 广告摄影

Public Relations and Advertising · DHSS · Major Elective Courses · 3 Units

Course Descriptions

This course aims to equip students with foundational advertising photography and video production theory and skills, to better prepare them for the professional field of advertising and public relations. By successful completion of this course, students are expected to be able to 1) Critically analyze works of advertising on multimedia platforms; 2) Produce and integrate the production to the central strategy of a campaign.

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Last updated: 5 years, 10 months ago