JOUR4133

Analysis of Media Content and Media Frames 媒体内容与框架分析

International Journalism · DHSS · Major Elective Courses · 3 Units

Course Descriptions

This course aims at providing students with: (1) Knowledge of theory and logic of both systematic quantitative content analysis and systematic qualitative content analysis procedures; (2) Understanding: students reflect the underlying epistemological problems. Also the study of classic content analysis helps both understand this method better and inspire applications in our own research; (3) Practice: Students carry out the different steps in both types of content analysis, so they are able to carry out content analysis research and to become familiar with procedures as well as common problems in setting up and carrying out content analysis; (4) Evaluation: Understand how to critically evaluate and improve content analysis methods used in previous studies; (5) Facilitating: For Bachelor thesis writing.

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Overall Score

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Last updated: 5 years, 4 months ago