PRA4043

Course Descriptions

The field of advertising law and regulation is one of the broadest and most complex areas of study in all of mass communication. Commercial speech is considered quite different from journalistic protections and ensuring the free flow of honest information is a concern of every government worldwide. The ethics of advertising consider internal pressures that practitioners face in trying to maximise their success. When ethics lapse into deception and dishonesty, then the government must initiate legal procedures to protect its citizenry. All of these processes are complicated in that society and technology change constantly and new ethical and regulatory dilemmas arise even as old ones are decided.

Workload

Workload not available

Modules

Modules not available