PRA3043

Graphic Communication 视觉传媒

Public Relations and Advertising · DHSS · Major Elective Courses · 3 Units

Course Descriptions

This course begins by laying a foundation in visual literacy with particular attention to differences between various media. Students learn the language of visual communication, graphic design, and symbolic communication. The course projects require students to apply basic principles of visual literacy and design theory to the use of computer to demonstrate learning. Students will develop some working knowledge of at least one major graphic design software program. Students leave the course with a portfolio of completed artistic and professional designs appropriate to their work in advertising or public relations.

Prerequisite

PRA2033 Computer Visual Design

Workload

Workload not available

Modules

Modules not available

Overall Score

?/10

Last updated: 5 years, 5 months ago