PRA2053

Course Descriptions

This practical course asks students to examine the history and practice of public relations and advertising by reading, interpreting, and analysing significant public relations and advertising cases. The course readings, lectures, and assessments train students to understand the decisions made by public relations and advertising professionals in order to meet the needs of their organisation, corporation, community, or government. After introducing the basics structure of cases and the relevance of case studies to ongoing professional development, students work in small groups to analyse individual case studies. These analyses will require the students to break cases apart into discrete sections and evaluate the efficacy of the research, objectives, strategies, and tactics used to solve the specific communication goals of each case.

Workload

Workload not available

Modules

Modules not available