COMM2033

Course Descriptions

The course aims to introduce students to the study of persuasion by considering a broad range of topics, from Aristotle’s Rhetoric to Elaboration Likelihood Model and other more contemporary theories. Special emphasis is placed on the changing nature of persuasion as the process of communication is influenced by new media technology. Students first study the theoretical background of persuasion and then learn to recognise persuasive tactics and analyse them using the theories. Special attention is paid to strategies employed in present day persuasive messages through a variety of media – including radio, television, online social media, etc.

Workload

Workload not available

Modules

Modules not available