PRA4023

Course Descriptions

The project allows students to develop an independent, integrated marketing communication plan for an actual client. Under the guidance of a chief adviser, each student generates a client, researches the competitive situation, identifies the target market, and construct a specific part of an integrated marketing communication campaign such as creative, media, public relations, internet marketing, multi-media presentation, or other promotional activities. Students can also choose to conduct an original study, case analysis, or design project on a specific topic in either public relations or advertising.

Workload

Workload not available

Modules

Modules not available