PRA3063

Course Descriptions

This course examines new media technology and the ways which it influences and converges with traditional media in advertising and public relations. In-depth examination of the uses and effects of various new media, such as internet, multimedia and other technological trends in communication will be emphasised. This course is aimed to develop and equip students with ability to plan, execute and evaluate new media in advertising and public relations.

Workload

Workload not available

Modules

Modules not available