BUS4063
International Business 国际商务
Marketing Management · DBM · Major Elective Courses · 3 Units
Course Descriptions
The primary objectives of this course are: (1) to provide students with a basic understanding of the theories and concepts of international business; (2) to discuss the economic, cultural and political factors in shaping the international business environment; (3) to introduce different functional areas of international corporations management with reference to problems and issues of doing business with developing countries and centrally planned economies’ and (4) to familiarise students with the international business activities of Hong Kong companies.
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