CTV4193

Course Descriptions

This course explores management and business operations of television and radio stations at the local, national and global levels. Electronic Media Management provides theories and cases of how television stations operate successfully within the new information environment. Emphasis is placed on management theories, broadcast policy and regulations, organisational structure, and financial and personnel management. The course will also cover strategic management, marketing and distribution, human resource management of television and radio stations, and cable systems. It is designed to give students a basic understanding of electronic media management. The intersections of broadcasting, cable television, and the internet will be examined. The issues of across different regions, media, and industries operations will be analysed in the course.

Workload

Workload not available

Modules

Modules not available