PSY3043

Course Descriptions

The field of consumer psychology refers to the study of how the population accesses the goods and services in their daily lives. This area of psychology draws heavily from the fields of advertising and marketing in the scope of business but it incorporates and complements these disciplines with anthropology, cognitive psychology and social psychology. Consumer Psychology has been recognised as a separate area of study within the discipline of psychology since World War II. Consumer psychology attempts to answer the questions of how, why, when and where do people buy or, not buy products. Consumer psychology studies individuals and group characteristics regarding how they satisfy their wants and needs. This involves examining demography, economic and social status and the effects of the environment and how it influences buyer decisions. Consumer psychology examines factors related to how a customer determines value; it attempts to measure the effects of advertising and marketing with the ultimate goal of influencing or predicting a customer’s decision.

Prerequisite

PSY2043 Introduction to Psychology

Workload

Workload not available

Modules

Modules not available